Ms. Priyam Kukreja student of University Business School(UBS), Panjab University, Chandigarh, M.Com. Honours 2nd Year has bagged 1st position in National Level Essay Writing Competition organised by Shri Mata Vaishno Devi University, Katra in August 2018. She has won a cash prize of Rs. Ten Thousand. In her essay, she expressed views on “Social Media: A Two Edged Sword” highlighting how Social Media has dramatically changed the viewpoint of societal communication and interaction; thus, focusing on the need to understand the complicacies of virtual life. More than 200 students from across the country actively participated in the contest, eleven out of them being from UBS. Another student Ms. Isha Joshi of M.Com. Honours 2nd Year has bagged consolation prize. A blind review process and rigorous plagiarism check was administered for the competition. The winners elated with the accomplishment offered ardent gratitude towards Assistant Professor Dr. Neha Gulati, UBS, PU who mentored the students and gave them steady guidance, untiring support and sustained motivation to achieve great heights with dignity and courage. According to Dr. Neha Gulati, “There is need to foster creativity and harness initiates among students to encourage commitment to academic integrity.”
